Feminist believe that the media’s outputs of a product is very patriarchal or male dominated, Feminism was the response to society believing that women were seen as objects or less of a person than men. They believe this because of the fact that the sex equality act was only passed in 1975, and because of Laura Mulvey’s theory of the male gaze that the media is created by men for men, arguing that audiences look at films in two ways voyeuristically and fetishistically.
She argues that Voyeurism turns the figure into a fetish in the way that they have to be perfectly beautiful and admired turning women into objectified characters on the screen, She believes that or women to become movie stars they have to be beautiful and glamorous, as to be approved by the male gaze.
She believes in this theory as the men are always the main protagonists they are the main actors who are in the fighting seems to save the women or protect her, this show that the man is powerful and the women is there for eye candy on screen for the male gaze for a male audience.
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